Retail shelf research
On-site competitor audit, POP and shelf arrangement.
● 8-in-1 Vertical Service Chain ●
From brief to shelf, in eight coordinated steps.
- 01
Market Research
Category trends, competitive audit, target-market sizing.
- 02
Brand Planning
Positioning, naming, brand story framework.
- 03
Product Planning
SKU lineup, pricing tier, rollout roadmap.
- 04
R&D
Formula modification, novel actives, stability.
- 05
Packaging Design
Primary / secondary packaging, label, VI system.
- 06
Selling-Point Output
Headline claims, efficacy data, copywriting.
- 07
Training
Sales training, distributor materials, FAQ.
- 08
Market Feedback
Post-launch iteration, shelf analytics.
● Four Customization Services ●
Beyond formula — full brand asset creation.
Original packaging design
Custom primary packaging, labels, boxes, displays.
Exclusive VI system
Logo, type, color, photography direction, guidelines.
One-code traceability
Digital anti-counterfeit + anti-cross-region; batch-level tracking from factory to consumer.
● Capabilities ●
Six lanes of execution under one roof.
Formulation R&D
Stock-formula tweaks or full custom from active selection.
Packaging design
Primary, secondary, label, box, and display.
Filling lines
15 GMPC lines · auto + semi-auto · low MOQ runs.
In-house QC
Stability, compatibility, microbiology testing.
Labelling & dossiers
Region-specific labels packed at dispatch.
Logistics
FOB / CIF / DDP across 17 countries.
● Customization Dimensions ●
Fragrance · Capacity · Packaging · Concentration.
Every stock SKU supports at least 3 presets per dimension, plus bespoke requests subject to R&D validation.
Fragrance
- Fresh Citrus
- Floral Musk
- Herbal Tea
- Woody Amber
- Ocean Fresh
- Rose
- Gourmand
- Unscented
Capacity
- 50 ml
- 100 ml
- 200 ml
- 250 ml
- 300 ml
- 400 ml
- 500 ml
- 1 L
Packaging
- Tube
- Bottle
- Pump
- Trigger
- Atomizer
- Dropper
- Jar
- Sachet
Concentration
- Mild
- Standard
- Pro
- Max
Custom case
Europe
Indie scalp-serum brand launched at MOQ 1,000
A French indie brand wanted to test a niche scalp-serum positioning without burning runway on big MOQ commitments. HUAMAI's stock-formula library plus 1,000-unit MOQ let them launch at €12K all-in.
1K MOQ
€12K All-in budget
1 Stability run pass
21d Brief to ship
● Why customize with HUAMAI ●
Four levers we move so the launch ships.
Each card answers a sourcing-team question we get every week.
1,000 MOQ baseline
Real, not aspirational. Indie launches viable.
01 25 d Brief to FOB
Two-factory split absorbs surge volume.
02 50 Stock SKUs
Each is a customisable starting point.
03 4 dim Custom levers
Fragrance · capacity · packaging · concentration.
04 ● MOQ × lead time ●
Pathway pricing, written into our SOW.
Four pathways from "label swap" to "full custom". Quote-ready numbers.
Pathway MOQ Lead time Notes
Stock formula, stock pack 1,000 20 d Same-region label swap is free.
Stock formula, custom pack 3,000 25–30 d Tooling charge if new mold.
Custom formula, stock pack 3,000 40–50 d Includes 1 stability run.
Full custom (formula + pack) 5,000 55–70 d Includes 2 sample rounds.
● Sampling workflow ●
From inquiry to first sample in 4 steps.
Free samples · shipping paid by buyer · typical dispatch within 7–14 days.
01
Brief
Share brand, target market, target SKU specs.
02
Match
We map to a stock formula or co-develop new actives.
03
Sample
Free samples shipped within 7–14 days.
04
Sign-off
Approve formula + pack, sign SOW, schedule production.
● Brands we co-built ●
What custom partners report after launch.
MOQ 1,000 was real, not aspirational. We launched a niche scalp serum line for 12,000 EUR all-in and the formula came back stable on the first stability run.
We pivoted from concept to shelf-ready haircare in eleven weeks because HUAMAI didn't make us pick between speed and a real stability run. The brief was answered with a real chemist on the call by Tuesday.
Build your private-label line From brief to first sample —